• Reza Abyaneh

5 benefits of social media for your business.

Obviously, there are countless other social media benefits out there. The 5 benefits that are listed here are what you get by default without running any ads or campaigns. This information also falls within one category that is a must on so many other things aside from social media that I will explain at the end. You obviously have a good reason for being here and seeking this information. I hope you will find these social media tips and benefits useful.

1. Build a fan base: Simply creating a social account creates the opportunity of having a fan base. Each social platform offers a different type of fan base. For example, Linkedin is suited for attracting a more professional audience while Facebook allows you to reach day-to-day consumers at a higher age group. So ensure you have identified which platforms you want to compete in and start finding similar-minded individuals.


2. Create your Portfolio: Your social accounts are a great way to showcase your portfolio by uploading content based on your services and previous or future projects to the public. Anyone interested in your product/service can quickly get a grasp of your business with a quick browse. This can lead to great areas of growth whether it's sales, leads, educating, or growing your fan base.


3. Establish your voice: It’s hard to show your personal side just from a website. Social accounts allow for multiple content formats with different ways to showcase your brands' voice. Allowing you to express your unique features to the public with ease. Set your tone and put your voice on display.


4. Increase traffic: Once you have a steady stream of content output and have identified your audience you will start to notice an increase in traffic to your app or website. There are features out there that allow you to add multiple links to your social accounts, for instance, Linktree. Therefore, allowing you to lead the traffic to multiple locations.


5. Get to know your audience: One of the greatest features of social media is to find out what your consumers' needs and wants are by looking at the comments or direct messages. It allows an easy approach for your consumers to share their experiences and thoughts with you so that you can connect with each other on a more direct approach.

Now all the reasons that are listed here have one thing in common that you must carefully follow, or all of these will have no value to you. That is Consistency! Yes, you probably already knew that; but it’s so easy to burn out with content output because you can run out of juice for how creative you can be. I won’t talk about it too much since everyone has different limits and approaches, I just wanted to give you a heads up so you’re somewhat prepared down the line. More on social media benefits here.

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